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Google Business Profile description limit
A Google Business Profile description can be up to 750 characters. Links and HTML are not allowed, and only the first part may show before “More”.
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Check the same text against X, Instagram, LinkedIn, YouTube, Google and SMS at once, with your own limit set to this one.
Open the character counterGoogle Business Profile description: the numbers
| Maximum | 750 characters |
|---|---|
| Best length | 250–750 characters |
| How it counts | Characters as you see them: an emoji or an accented letter is 1. Spaces and line breaks count. |
| English words that fit | 115–136 |
Last reviewed October 2026. Platforms change their limits; when it matters, check the platform’s help pages.
What counts as a character
- Every character counts, including spaces.
- URLs and HTML are not allowed in the description.
Best length vs the maximum
- Start with what you do and where, in the first 250 characters.
- Describe what makes the business different: services, history, who you serve.
- Avoid sales offers and prices; Google’s guidelines ask for a description of the business itself.
Questions and answers
How long can a Google Business Profile description be?
750 characters.
Can I add a link to my business description?
No. Use the website field instead.