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- Google title tag
How long should a title tag be?
Keep title tags under about 60 characters. Google has no character limit, but it cuts titles that are wider than the results column (roughly 600 pixels on a computer), which usually happens around 50 to 60 characters.
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Check the same text against X, Instagram, LinkedIn, YouTube, Google and SMS at once, with your own limit set to this one.
Open the character counterGoogle title tag: the numbers
| Shown in full up to about | 60 characters |
|---|---|
| Best length | 30–60 characters |
| How it counts | Characters as you see them: an emoji or an accented letter is 1. Spaces and line breaks count. |
| English words that fit | 9–10 |
Last reviewed October 2026. Platforms change their limits; when it matters, check the platform’s help pages.
What counts as a character
- Google measures pixel width, so wide letters (W, M) run out sooner than narrow ones (i, l, t).
- Capital letters are wider than lower case, so a title in Title Case fits fewer characters than one in sentence case.
- Google may rewrite a title it thinks does not describe the page, whatever its length.
Best length vs the maximum
- Put the main search phrase at the start; the end is what gets cut.
- Write a title for each page that is different from every other page on the site.
- Add your brand at the end if there is room: “… | KeenText”.
Questions and answers
What is the maximum length of a title tag?
There is no maximum; Google shows what fits in the width of the result, usually 50 to 60 characters.
Does a long title hurt rankings?
Not directly, but a cut-off title is less clear to the person deciding whether to click.
How long should a meta description be?
Up to about 155 to 160 characters. See meta description length.