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App Store app name character limit
An App Store app name can be 2 to 30 characters. It is shown on your product page and in search, and the words in it help your app be found.
Saved in this browser only. Nothing is uploaded.
Check the same text against X, Instagram, LinkedIn, YouTube, Google and SMS at once, with your own limit set to this one.
Open the character counterApp Store app name: the numbers
| Maximum | 30 characters |
|---|---|
| How it counts | Characters as you see them: an emoji or an accented letter is 1. Spaces and line breaks count. |
| English words that fit | 4–5 |
Last reviewed October 2026. Platforms change their limits; when it matters, check the platform’s help pages.
What counts as a character
- Every character counts, including spaces.
Best length vs the maximum
- Keep the brand short and memorable; use the subtitle for what the app does.
- Do not stuff keywords or competitors’ names into the name; Apple may reject it.
Questions and answers
How long can an App Store app name be?
30 characters.
How long can the subtitle be?
30 characters. See App Store subtitle.