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Etsy title character limit
An Etsy listing title can be up to 140 characters. Etsy recommends short, clear titles that say what the item is; the first words matter most in search results.
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Open the character counterEtsy listing title: the numbers
| Maximum | 140 characters |
|---|---|
| How it counts | Characters as you see them: an emoji or an accented letter is 1. Spaces and line breaks count. |
| English words that fit | 21–25 |
Last reviewed October 2026. Platforms change their limits; when it matters, check the platform’s help pages.
What counts as a character
- Every character counts, including spaces.
Best length vs the maximum
- Start with what the item is, in the words a shopper would use.
- Put extra keywords in tags rather than repeating them in the title.
- Avoid repeating the same phrase several times.
Questions and answers
How long can an Etsy title be?
140 characters.
How many tags can an Etsy listing have?
13, of up to 20 characters each. See Etsy tags.