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Amazon product title character limit
Amazon product titles can be up to 200 characters including spaces in most categories; some categories, such as parts of apparel, set lower limits. Since January 2025 Amazon enforces this and other title rules more strictly.
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Open the character counterAmazon product title: the numbers
| Maximum | 200 characters |
|---|---|
| How it counts | Characters as you see them: an emoji or an accented letter is 1. Spaces and line breaks count. |
| English words that fit | 30–36 |
Last reviewed October 2026. Platforms change their limits; when it matters, check the platform’s help pages.
What counts as a character
- Spaces count.
- Amazon’s rules also forbid using the same word more than twice (with some exceptions) and certain symbols, such as ! $ ? _ { } ^ ¬ ¦, unless part of the brand name.
Best length vs the maximum
- Lead with brand and product type, then the key attributes: size, colour, quantity.
- Shoppers on phones see far fewer characters, so put the essentials first.
- Move selling points to the bullet points.
Questions and answers
How long can an Amazon product title be?
200 characters in most categories.
Can I repeat words in an Amazon title?
Not more than twice, with a few exceptions such as prepositions and articles.