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App Store subtitle character limit
An App Store subtitle can be up to 30 characters. It appears under your app’s name, including in search results, so it should say what the app does.
Saved in this browser only. Nothing is uploaded.
Check the same text against X, Instagram, LinkedIn, YouTube, Google and SMS at once, with your own limit set to this one.
Open the character counterApp Store subtitle: the numbers
| Maximum | 30 characters |
|---|---|
| How it counts | Characters as you see them: an emoji or an accented letter is 1. Spaces and line breaks count. |
| English words that fit | 4–5 |
Last reviewed October 2026. Platforms change their limits; when it matters, check the platform’s help pages.
What counts as a character
- Every character counts, including spaces.
Best length vs the maximum
- Describe the main benefit in plain words.
- Do not repeat words from the app name; the subtitle is another chance to be found.
Questions and answers
How long can an App Store subtitle be?
30 characters.