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Amazon search terms limit
Amazon’s backend search terms field must be under 250 bytes, so 249 at most. Bytes are not characters: a plain letter or space is 1 byte, an accented letter 2, and characters in Asian scripts 3.
Saved in this browser only. Nothing is uploaded.
Check the same text against X, Instagram, LinkedIn, YouTube, Google and SMS at once, with your own limit set to this one.
Open the character counterAmazon search terms: the numbers
| Maximum | 249 bytes |
|---|---|
| How it counts | UTF-8 bytes: plain English letters are 1 byte, accented letters 2, most Asian characters 3, emoji 4. |
| English words that fit | 38–45 |
Last reviewed October 2026. Platforms change their limits; when it matters, check the platform’s help pages.
What counts as a character
- UTF-8 bytes: spaces count as 1.
- Punctuation is not needed: separate terms with spaces.
Best length vs the maximum
- Do not repeat words already in your title or bullet points.
- Leave out brand names (yours and others), and words like “best” or “cheap”.
- Use synonyms, spelling variants and other languages your shoppers use.
Questions and answers
Is the Amazon search terms limit in characters or bytes?
Bytes: under 250. Plain English text is one byte per character.
Do I need commas between search terms?
No, spaces are enough.