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Google Play short description limit
A Google Play short description can be up to 80 characters. It is the first text on your store listing, so make it say why someone should install.
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Check the same text against X, Instagram, LinkedIn, YouTube, Google and SMS at once, with your own limit set to this one.
Open the character counterGoogle Play short description: the numbers
| Maximum | 80 characters |
|---|---|
| How it counts | Characters as you see them: an emoji or an accented letter is 1. Spaces and line breaks count. |
| English words that fit | 12–14 |
Last reviewed October 2026. Platforms change their limits; when it matters, check the platform’s help pages.
What counts as a character
- Every character counts, including spaces.
Best length vs the maximum
- One clear benefit, in plain words.
- Avoid emoji, repeated punctuation and claims like “best”.
Questions and answers
How long can a Google Play short description be?
80 characters.