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Etsy tag character limit
An Etsy listing can have up to 13 tags, each up to 20 characters including spaces. Multi-word tags are allowed and often work best.
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Check the same text against X, Instagram, LinkedIn, YouTube, Google and SMS at once, with your own limit set to this one.
Open the character counterEtsy tags: the numbers
| Maximum | 20 characters |
|---|---|
| Tags per listing | 13 |
| How it counts | Each tag on its own, up to the limit per tag, and a maximum number of tags. |
| English words that fit | 3–3 |
Last reviewed October 2026. Platforms change their limits; when it matters, check the platform’s help pages.
What counts as a character
- Each tag is counted on its own; spaces count.
- In the counter, separate tags with commas.
Best length vs the maximum
- Use all 13: each one is another way to be found.
- Use phrases shoppers type, such as “blue coffee mug”, rather than single words.
- Do not repeat the same tag in different forms.
Questions and answers
How many characters can an Etsy tag have?
20, including spaces.
How many tags can I add?
13.