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App Store description character limit
An App Store description can be up to 4,000 characters. Only the first few lines show before “more”, so lead with the main benefit.
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Check the same text against X, Instagram, LinkedIn, YouTube, Google and SMS at once, with your own limit set to this one.
Open the character counterApp Store description: the numbers
| Maximum | 4,000 characters |
|---|---|
| How it counts | Characters as you see them: an emoji or an accented letter is 1. Spaces and line breaks count. |
| English words that fit | 615–727 |
Last reviewed October 2026. Platforms change their limits; when it matters, check the platform’s help pages.
What counts as a character
- Every character counts, including spaces and line breaks.
Best length vs the maximum
- First sentence: what the app does and for whom.
- Then the key features in short paragraphs or a list.
- The description is not used for App Store search; write it for people.
Questions and answers
How long can an App Store description be?
4,000 characters.