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App Store promotional text limit
App Store promotional text can be up to 170 characters. It appears at the top of the description, and unlike most fields you can change it at any time without submitting a new version.
Saved in this browser only. Nothing is uploaded.
Check the same text against X, Instagram, LinkedIn, YouTube, Google and SMS at once, with your own limit set to this one.
Open the character counterApp Store promotional text: the numbers
| Maximum | 170 characters |
|---|---|
| How it counts | Characters as you see them: an emoji or an accented letter is 1. Spaces and line breaks count. |
| English words that fit | 26–30 |
Last reviewed October 2026. Platforms change their limits; when it matters, check the platform’s help pages.
What counts as a character
- Every character counts, including spaces.
Best length vs the maximum
- Use it for news: a sale, a new feature, an event.
- Update it often; it does not affect search ranking.
Questions and answers
How long can promotional text be?
170 characters.